Through 3D retail eye tracking, you can generate heat maps or graphs that highlight the areas and objects of interest in your store across extended periods of time. Learn which brands and products your customers looked at first, how long they spent gazing at the items, and the order in which they viewed them. Based on the attention data, determine and measure purchase intention and have the data to support assumptions.

Most current retail eye tracking solutions require a wearable eye tracker, such as glasses or headsets. Not GazeSense. Our remote eye tracking technology facilitates in-store customer tracking from a distance, recording the eye movements of shoppers up to 4.3 feet (1.3 meters) away from the 3D camera.

You no longer need to resort to biased focus groups for eye tracking marketing research. Now, your retail data collection will track the gaze of real customers in their everyday shopping environment.

Owing to the lack of glasses required, you are able to monitor the attention of multiple shoppers at the same time. No need for data protection concerns. Our data output from our 3D eye tracking technology is anonymous and GDPR-compliant.

Gaze tracking lets you generate in-store analytics in real time. The attention of your shoppers are recorded and exported instantly as they observe the shelf.

With 3D eye tracking technology in retail, you have better control over the key area for purchase decisions – the shelf. Visual attention data points to the most interesting products for shoppers so you can develop a strategic placement plan. In addition to product visibility and distribution, you will have an easier time dealing with the shelf replenishment process. You also gain new insights into the path to purchase by understanding your shoppers’ considerations and the time they invest in making a buying decision.

By using retail store analytics, you have access to specific data about individual products and brands. In turn, this helps you assess the impact of decisive visual elements, such as packaging designs. When introducing new packaging, you can use the same information to review its on-shelf performance.

Use retail store analytics and attention insights to improve your marketing efforts. Retail eye tracking reveals the elements that caught your shopper’s attention when interacting with banners, PoS displays, and other in-store advertisements. Moreover, you can determine if certain promotions or ads were ignored altogether, as well as if they had a positive or negative impact on sales. Knowing how your shopper perceives your marketing messages, you can eliminate the guesswork, craft ads that are likelier to convert, and get a greater return on investment.