cockpit-simulator-training-eye-tracking

How Eye Tracking Can Improve Cockpit Simulators: Accelerating Results for Driver & Flight Training

As new studies show, eye tracking technology can improve training in simulators by measuring cognitive load (the amount of information you take in). It can also be used in personalized and adaptive…


retail-merchandising-strategy

How to Take Your Shelf and Merchandising Strategy to the Next Level, with 3D Eye Tracking Technology & Data

Shelf and merchandising strategies are quite old trades in the marketing mix of retailers and product/brand managers alike. Tactics like building strong relationships with KAs (product/brand/store…


what is eye tracking

Understanding Eye Tracking & How it Can Work for You: Definitions, Metrics, and Applications

Eye tracking is a key technology to help us understand human behavior and the underlying thinking processes. Its applications are limitless, both in research and commercial use. Overall, eye and gaze…


human looking robot playing the piano

NEW GazeSense™ ROS plugin available

Robotics researchers and developers can now rely on the GazeSense™ bridge to measure attention toward objects in ROS     GazeSense is an application that provides 3D eye tracking by…


eye tracking use cases

Top 7 Use Cases & Applications for 3D Eye Tracking

Eyes are the window to the soul. Whether or not this is true, what is undeniable is how much information the eyes can tell us about each other. The cooperative eye hypothesis suggests that the human…