3D Eye Tracking
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Use Cases, 3D Eye Tracking, News
ADDW Is Now Mandatory in the EU: What It Means for Driver Monitoring
July 8, 2026
Since 7 July 2026, every new vehicle placed on the market in the European Union must have an Advanced Driver Distraction Warning (ADDW) system. It applies to cars, vans, trucks and buses, and it…
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3D Eye Tracking, General, News, Uncategorized, Use Cases
The Honor Magic 6: A Unique Approach to Eye-Tracking in Mobile Technology
October 30, 2023by Eyeware
Equipped with a Snapdragon 8 Gen 3 chipset and a robust suite of AI capabilities, the Honor Magic 6 offers a unique approach to eye-tracking technology in mobile devices. Understanding Magic…
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How Eye Tracking Can Improve Cockpit Simulators: Accelerating Results for Driver & Flight Training
April 6, 2022by Eyeware
As new studies show, eye tracking technology can improve training in simulators by measuring cognitive load (the amount of information you take in). It can also be used in personalized and adaptive…
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Understanding Eye Tracking & How it Can Work for You: Definitions, Metrics, and Applications
March 3, 2022by Eyeware
Eye tracking is a crucial technology to help us understand human behavior and the underlying thinking processes. Its applications are limitless, both in research and commercial use. Overall, eye and…
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Automotive-Grade Eye Tracking With ‘Cube Eye' 3D Based ToF cameras
February 24, 2022by jason
The head and eye tracking industry has oscillated between hardware-based solutions that are too expensive and unreliable integrated webcam-based solutions. This double-edged sword also applies to the…
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Is Eye Tracking Worth It? Measuring ROI when Experimenting with Eye Tracking Studies in Retail
February 24, 2022by Eyeware
In the crowded environment that retail has become, staying ahead of competitors and knowing what works (and what doesn’t!) requires many research instruments and new ways of looking at data. One…
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Top 7 3D Eye Tracking Use Cases & Applications
February 23, 2022by Eyeware
Eyes are the window to the soul. Whether or not this is true, what is undeniable is how much information the eyes can tell us about each other. The cooperative eye hypothesis suggests that the human…
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How to Take Your Shelf and Merchandising Strategy to the Next Level, with 3D Eye Tracking Technology & Data
February 21, 2022by Eyeware
Shelf and merchandising strategies are quite old trades in retailers and product/brand managers' marketing mix. Tactics like building solid relationships with KAs (product/brand/store key accounts),…
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How to Optimize ATC (Air Traffic Control) Training Simulators with 3D Eye-Tracking
January 24, 2022by Eyeware
Air traffic controllers bear considerable responsibility for the safety and fluidity of air traffic. Dealing with the amount of information their role requires can massively challenge memory and…
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How to Get a Better Understanding of Shopper Behavior Through Eye Tracking
January 13, 2022by Eyeware
Buyer behavior is at the root of many informed business decisions – and it's becoming harder and harder to understand why people buy and what is behind every purchasing decision. If you're one of the…
