Eyeware Beam Head en Eye Tracker iOS-app tentoongesteld op Mobile World Congress (MCW) 2021

Eye tracking was expensive for years. Not anymore – a Swiss company fixed it.

MARTIGNY, Switzerland and BARCELONA, Spain, Jun. 28, 2021 – Eyeware Tech SA

Over the next couple of years, the gaming and content creation industries are expected to reach a value of US$ 280B, respectively US$ 16B by 2026, exhibiting a CAGR of 9% and 12% between 2021-2026. Among the factors driving these markets forward is the increasing demand for more immersive game experiences and the tools that augment and redefine digital content creation. Eyeware Beam aims to accelerate this process by bringing an iOS app to the market that allows gamers and streamers to activate eye tracking and head tracking in their games and content.

Eyeware presents at MWC2021 their flagship B2C product Eyeware-straal that turns your iPhone or iPad into a head and eye tracker for your Windows PC. This public beta version was officially launched on Product Hunt on June 24, 2021, garnering much attention from the global makers’ community. “We believe this is a game-changer (literally), as you can take advantage of a device that is in your pocket instead of buying extra hardware. We wanted to create a product that would then eliminate this entry barrier that streamers and gamers are experiencing today.”, says Kenneth Funes – CEO/CTO of Eyeware.

The app is helpful for:

  • Simulator gamers who use head movement as an input in the game,
  • Content creators who want to share with their audience what they are looking at, generate unique content, and gather bigger crowds,
  • FPS, MOBA, rhythm games, chess game players who want to improve their gameplay by recording their gaze into replays using OBS,
  • Gamers who want to educate others by sharing their gameplay insights overlaid with the eye tracking bubble and,
  • Streamers who want to communicate in a natural and more accessible way with their audience through a live eye tracking overlay. When streaming, it is easier to use the eye gaze overlay for pinpointing details in action.

The head tracking feature works with 150+ games that support an Open Track or Free Track integration, and the eye tracking feature can be added as an overlay to any game or content type displayed on a Windows PC screen.

” We have developed a unique and patent-pending technology that uses computer vision, AI, and also 3D cameras (such as Apple’s front-facing TrueDepth cameras) for remote and accurate eye and head tracking. For this reason, Eyeware Beam is currently only compatible with iOS devices having a TrueDepth cam (those supporting Face ID). The tracking functionality runs on your iOS device when the Eyeware Beam app is open. In contrast, a software counterpart needs to be installed in your PC and, once paired with the device; a user is ready to stream their gaze or play simulator games that support head tracking.” ~ Kenneth Funes, CEO/CTO of Eyeware

Currently, Eyeware Beam is temporarily free to use in a public beta. A paid version will be released in the coming months with new and improved features. The app can be accessed here.

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Over Eyeware

Eyeware’s 3D eye tracking technology enhances people’s connections through and with devices by using proprietary 3D computer vision algorithms and machine perception AI technology. The company’s goal is to make eye tracking valuable and reliable for every device and build more human-centered solutions. The B2B portfolio of Eyeware contains consumer device applications, driver monitoring and interaction in cars, trucks, and trains, UX and human factors research, and retail analytics.


Sabrina Herlo, Mediarelaties

Eyeware Tech SA

Email: [email protected]