{"id":55749,"date":"2022-01-13T14:57:24","date_gmt":"2022-01-13T14:57:24","guid":{"rendered":"https:\/\/eyeware.tech\/?p=55749"},"modified":"2022-02-24T12:07:41","modified_gmt":"2022-02-24T12:07:41","slug":"buyer-shopping-behavior","status":"publish","type":"post","link":"https:\/\/eyeware.tech\/vi\/blog\/buyer-shopping-behavior\/","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng th\u00f4ng qua theo d\u00f5i \u00e1nh m\u1eaft"},"content":{"rendered":"
Buyer behavior is at the root of many informed business decisions \u2013 and it’s becoming harder and harder to understand why people buy and what is behind every purchasing decision.<\/span><\/p>\n If you’re one of the companies in the constant pursuit of understanding how customers act and think before buying, forget about guesswork and intuition \u2013 you will need accurate data about the shopper’s habits.<\/span><\/p>\n Today’s buyer is savvy and often unpredictable. There are a few key moments to try to observe buyer’s behavior, whether online, before buying, at the moment of purchase, or post-purchase.<\/span><\/p>\n In this article, we will reveal how you can understand the way shoppers think at the moment of purchase. Everybody is different, but there are patterns that you can identify in their behavior, which can help you optimize their purchase journey.<\/span><\/p>\n Read on if you want\u00a0<\/span>to gather better data that powers observation, analysis, and buyer behavior understanding through 3D eye tracking<\/span><\/strong>.<\/span><\/p>\n <\/p>\n Buyer behavior offers much more information nowadays than it used to do when it was only about helping businesses understand purchase, use, and disposal of goods or services. It has since developed into much more than that. It examines the consumer shopping habits from their first contact with a company until the final purchase and even post-purchase. It includes the buyer’s emotional, mental, and behavioral responses when engaging with a company or brand. And it blends notions and elements from psychology, sociology, anthropology, marketing, economics, and behavioral economics.<\/span><\/p>\n When developing the marketing mix for your product, it is essential to know the perceptions, attitudes, and actions people have and take when buying your products.<\/span><\/p>\n Once marketers discover how customers behave, they can make informed marketing decisions. The study of buyer behavior influences all promotions, product launches, advertising activities.\u00a0<\/span><\/p>\n Let’s dig a little deeper into what influences buyers’ shopping behavior.<\/span><\/p>\n The first thing you should know about buyer behavior is that\u00a0<\/span>internal and external factors influence how shoppers behave<\/span><\/strong>.\u00a0<\/span><\/p>\n The\u00a0<\/span>internal factors deal with variables like the consumer’s personality, perception, values, and self-image<\/span><\/strong>. For example, a country manager of a top financial company might buy an expensive car because it fits their self-image. Sales reps and marketing managers need to analyze these variables when developing marketing campaigns for their products.<\/span><\/p>\n The\u00a0<\/span>external factors divide into<\/span><\/strong>:<\/span><\/p>\n To determine how to optimize the external factors that influence buyer behavior \u2013 and increase sales or improve the customer experience \u2013 it is necessary to analyze shopper behavior to determine what produces the best results for a specific product and within a particular store.<\/span><\/p>\n Omnichannel is the word of the day. In other words, by observing shopper behavior online and offline. When consumers want to find out more about or buy a product, they take a sequence of steps. When in the online environment, you can analyze these steps when looking at what website they came from, what pages they browsed, what products the person clicked on, how much time the shopper spent on particular pages, and when and how they made the purchase.<\/span><\/p>\n That is why marketing managers, research agencies, and retailers analyze how shoppers interact with their brands and products through these channels holistically.<\/span><\/p>\n The following paragraphs will discuss buyer behavior analysis solutions and tools for retail shops. We will continue by sharing examples and tools that retail shop managers use to understand shopper behavior at the offline point of purchase.<\/span><\/p>\n <\/p>\n When it comes to observing consumer shopping behavior in the store environment, most retailers use solutions like:<\/span><\/p>\n Counting the number of people entering a store, identifying demographics like age and gender, or tracking the movement of people within a store are all critical for your brand and shop.<\/span><\/p>\n However, you also need tools that measure the emotional state of your consumers. People make a lot of emotional or instinctive decisions.\u00a0<\/span><\/p>\n <\/p>\n To understand how a buyer perceives your product, you need to analyze his reactions while engaging with the product.<\/span><\/p>\n A new and early adopted way of observing, measuring, and analyzing buyer behavior, comes in the form of AI-based technology that relies on face detection and eye tracking.<\/span><\/p>\n 3D eye tracking technology is one of these AI-based technologies that enable you to do shopper behavior research<\/span><\/strong>\u00a0while ensuring privacy remains a priority.<\/span><\/p>\n This technology will help you get answers,\u00a0<\/span>in real-time<\/span><\/strong>, to questions like:<\/span><\/p>\n Analyzing this type of buyer behavior and attention gives you access to real-time insights and trends that help you make data-driven decisions.<\/span><\/p>\n \u00a0Marketing managers use\u00a0<\/span>eye tracking<\/span><\/a>\u00a0both on and offline to study how shoppers interact with products or spaces and understand what products, promotions, and designs capture their attention.\u00a0<\/span><\/p>\n <\/p>\n So far, eye-tracking meant special glasses or headsets. These are given to customers or mystery shoppers to wear during the shopping process.\u00a0<\/span><\/p>\n However, eye tracking through traditional glasses can bias shopper behavior, as the subject is aware that his actions are recorded and analyzed. Because the consumer knows their actions are being recorded, the actions won’t be as authentic and raw as you would want them to be. Knowing they are supervised, the buyer’s actions are involuntarily, somewhat overthought, and altered by post-rationalization.<\/span><\/p>\n And this is where remote 3D eye tracking comes in, a new way of measuring attention in a nonintrusive, anonymous form, capturing the authentic and unaltered shopper behavior – how they naturally act at the shelf.<\/span><\/p>\n At Eyeware, we took market research and eye-tracking a step further. We created a way to collect data on shopper attention using 3D eye-tracking, which remotely tracks visual attention from as far as 1.3m (4.3 ft) away.\u00a0<\/span><\/p>\n This means:<\/span><\/p>\n You can track multiple subjects, label objects of interest (shelves, displays, or other merchandising items) in the open space, and track attention towards them in real-time. You can do this by using off-the-shelf 3D cameras and\u00a0<\/span>GazeSense<\/span><\/a>. Gazesense is a 3D eye tracking software created to map your store or your point of analysis (shelf display, products, etc.).<\/span><\/p>\n By placing a discreet sensor on the shelf or point of sale,<\/span>\u00a0shopper attention data<\/span><\/a>\u00a0can be provided in real-time or stored for later analysis.<\/span><\/p>\n <\/p>\n Human decisions are not as rational as we would like them to be. The majority of human behavior begins at an unconscious level. These automatic processes, including behavioral mimicry, also impact attitudes, beliefs, and goals without engaging consumers’ conscious minds.\u00a0<\/span><\/p>\n Consumer habits, a type of automaticity, are also behaviors affected by contextual stimuli, habits that happen independent from our intentions and control, to some level, and it is how consumers make brand decisions in the context of their daily lives. One study we created with a client revealed that shoppers were on autopilot. They typically spent under a minute in the aisle and grabbed a single product. Shoppers frequently bought whichever brand they saw first and did not necessarily find their brand. The main buying criterion was the first product that the client saw. Prolonged consideration was not that common.<\/span><\/p>\n By using remote 3D eye tracking you can see how shoppers interact with products on the shelf.\u00a0<\/span><\/p>\n How? By analyzing fixations, gaze points revisit, and other eye movement behaviors. This way, you will have insight into the shoppers’ buying behavior and be able to find out:<\/span><\/p>\n All of the above types of shopper insights can demystify their behavior and help you make data-driven decisions towards influencing their path to purchase.<\/span><\/p>\n As we have seen, having access to what influences a consumer’s buying process gives brands more information about their products and their competitors. Companies can discover the attributes and features buyers value most when comparing two brands.\u00a0<\/span><\/p>\n Our recommendation is to assess both the rational perceptions of potential buyers and buyers (by conducting traditional market research, such as focus groups) and the unconscious and unaltered perceptions and impulses. Having all this information at hand will help you discover which products and features provide the most significant return on investment.\u00a0<\/span><\/p>\n Buyer behavior is at the root of many informed business decisions \u2013 and it’s becoming harder and harder to understand […]<\/p>","protected":false},"author":1,"featured_media":55750,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[72],"tags":[],"table_tags":[],"translation":{"provider":"WPGlobus","version":"2.8.11","language":"en","enabled_languages":["en"],"languages":{"en":{"title":true,"content":true,"excerpt":false}}},"_links":{"self":[{"href":"https:\/\/eyeware.tech\/vi\/wp-json\/wp\/v2\/posts\/55749"}],"collection":[{"href":"https:\/\/eyeware.tech\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eyeware.tech\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eyeware.tech\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eyeware.tech\/vi\/wp-json\/wp\/v2\/comments?post=55749"}],"version-history":[{"count":5,"href":"https:\/\/eyeware.tech\/vi\/wp-json\/wp\/v2\/posts\/55749\/revisions"}],"predecessor-version":[{"id":59124,"href":"https:\/\/eyeware.tech\/vi\/wp-json\/wp\/v2\/posts\/55749\/revisions\/59124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eyeware.tech\/vi\/wp-json\/wp\/v2\/media\/55750"}],"wp:attachment":[{"href":"https:\/\/eyeware.tech\/vi\/wp-json\/wp\/v2\/media?parent=55749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eyeware.tech\/vi\/wp-json\/wp\/v2\/categories?post=55749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eyeware.tech\/vi\/wp-json\/wp\/v2\/tags?post=55749"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/eyeware.tech\/vi\/wp-json\/wp\/v2\/table_tags?post=55749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}First of all, What Is Buyer Behavior?<\/span><\/h2>\n
Why Is It Important to Understand Shoppers?<\/span><\/h3>\n
What Influences Purchase Behavior?<\/span><\/h3>\n
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Where Can You Analyze Buyer Shopping Behavior?<\/span><\/h2>\n
How Can You Measure and Analyze Buyer Shopping Behavior In-store?<\/span><\/h2>\n
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Going from Rational Shopper Data to Emotional Shopper Behavior<\/span><\/h3>\n
As we have stated in the early stages of the article, analyzing shopper behavior means dealing with internal human decision factors, like values, self-image, and\u00a0<\/span>perception<\/span><\/strong>.<\/span><\/h3>\n
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Using 3D Eye Tracking to Measure Buyer Visual Behavior<\/span><\/h2>\n
Marketers analyze shopper behavior through eye tracking because our eyes are the primary way we engage with the marketplace.<\/span><\/h2>\n
How 3D Eye Tracking Works<\/span><\/h3>\n
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Having Access to the Unconscious Buying Behavior and Consumer Habits<\/span><\/h3>\n
The Type of Buyer Behaviour You Can Collect Through a 3D Eye Tracking Study<\/span><\/h2>\n
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Wrap Up: Trust the Buyer’s Words, but Most of All, Trust the Buyer’s Behavior<\/span><\/h2>\n
We can assist you in gaining a competitive advantage with a better understanding of buyer behavior.\u00a0<\/span>Li\u00ean h\u1ec7 v\u1edbi Nh\u00f3m Eyeware<\/span><\/a>, and we will be glad to help you try real-time remote 3D eye tracking!<\/span><\/h2>","protected":false},"excerpt":{"rendered":"