{"id":55749,"date":"2022-01-13T14:57:24","date_gmt":"2022-01-13T14:57:24","guid":{"rendered":"https:\/\/eyeware.tech\/?p=55749"},"modified":"2022-02-24T12:07:41","modified_gmt":"2022-02-24T12:07:41","slug":"buyer-shopping-behavior","status":"publish","type":"post","link":"https:\/\/eyeware.tech\/vi\/blog\/buyer-shopping-behavior\/","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng th\u00f4ng qua theo d\u00f5i \u00e1nh m\u1eaft"},"content":{"rendered":"

Buyer behavior is at the root of many informed business decisions \u2013 and it’s becoming harder and harder to understand why people buy and what is behind every purchasing decision.<\/span><\/p>\n

If you’re one of the companies in the constant pursuit of understanding how customers act and think before buying, forget about guesswork and intuition \u2013 you will need accurate data about the shopper’s habits.<\/span><\/p>\n

Today’s buyer is savvy and often unpredictable. There are a few key moments to try to observe buyer’s behavior, whether online, before buying, at the moment of purchase, or post-purchase.<\/span><\/p>\n

In this article, we will reveal how you can understand the way shoppers think at the moment of purchase. Everybody is different, but there are patterns that you can identify in their behavior, which can help you optimize their purchase journey.<\/span><\/p>\n

Read on if you want\u00a0<\/span>to gather better data that powers observation, analysis, and buyer behavior understanding through 3D eye tracking<\/span><\/strong>.<\/span><\/p>\n

\"buyer-behavior-shopper-data\"<\/p>\n

First of all, What Is Buyer Behavior?<\/span><\/h2>\n

Buyer behavior offers much more information nowadays than it used to do when it was only about helping businesses understand purchase, use, and disposal of goods or services. It has since developed into much more than that. It examines the consumer shopping habits from their first contact with a company until the final purchase and even post-purchase. It includes the buyer’s emotional, mental, and behavioral responses when engaging with a company or brand. And it blends notions and elements from psychology, sociology, anthropology, marketing, economics, and behavioral economics.<\/span><\/p>\n

Why Is It Important to Understand Shoppers?<\/span><\/h3>\n

When developing the marketing mix for your product, it is essential to know the perceptions, attitudes, and actions people have and take when buying your products.<\/span><\/p>\n

Once marketers discover how customers behave, they can make informed marketing decisions. The study of buyer behavior influences all promotions, product launches, advertising activities.\u00a0<\/span><\/p>\n

Let’s dig a little deeper into what influences buyers’ shopping behavior.<\/span><\/p>\n

What Influences Purchase Behavior?<\/span><\/h3>\n

The first thing you should know about buyer behavior is that\u00a0<\/span>internal and external factors influence how shoppers behave<\/span><\/strong>.\u00a0<\/span><\/p>\n

The\u00a0<\/span>internal factors deal with variables like the consumer’s personality, perception, values, and self-image<\/span><\/strong>. For example, a country manager of a top financial company might buy an expensive car because it fits their self-image. Sales reps and marketing managers need to analyze these variables when developing marketing campaigns for their products.<\/span><\/p>\n

The\u00a0<\/span>external factors divide into<\/span><\/strong>:<\/span><\/p>\n