{"id":57148,"date":"2020-04-09T08:57:29","date_gmt":"2020-04-09T08:57:29","guid":{"rendered":"https:\/\/eyeware.tech\/?p=57148"},"modified":"2022-02-17T08:10:42","modified_gmt":"2022-02-17T08:10:42","slug":"orbbec-eyeware-partner-3d-eye-tracking-consumer-cameras","status":"publish","type":"post","link":"https:\/\/eyeware.tech\/pt\/blog\/orbbec-eyeware-partner-3d-eye-tracking-consumer-cameras\/","title":{"rendered":"Orbbec e Eyeware fazem parceria para permitir rastreamento ocular 3D com c\u00e2meras de consumo"},"content":{"rendered":"<ul>\n<li style=\"font-weight: 400;\"><b>April 9th, 2020 <\/b><span style=\"font-weight: 400;\">&#8211; Orbbec, the worldwide developer and supplier of 3D cameras and motion sensing technology, and Eyeware, the Swiss-based eye tracking technology company on a mission to bring attention sensing solutions to multiple industries, partner up to enable industries like retail, simulators and academic research with eye tracking for consumer depth sensing cameras.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By combining <a href=\"https:\/\/orbbec3d.com\/\" target=\"_blank\" rel=\"noopener\">Orbbec<\/a>\u2019s line of advanced 3D cameras and Eyeware\u2019s <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=AhQPxkjsW2w\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">robust eye tracking technology<\/span><\/a><span style=\"font-weight: 400;\">, the partnership\u2019s core mission is to pioneer eye tracking software coupled with powerful hardware.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignright wp-image-57149 size-thumbnail\" src=\"https:\/\/eyeware.tech\/wp-content\/uploads\/2020\/04\/RETAIL-BIG-IMAGE-150x150.jpg\" alt=\"Retail eye tracking\" width=\"150\" height=\"150\" title=\"\"><\/p>\n<p><span style=\"font-weight: 400;\">Shopper insights will be simplified and made<strong> more affordable using consumer grade sensors and eye tracking data.<\/strong> The Astra Embedded S is an optimal choice for use on the shelf or in kiosk setups that require compactness. The retail industry can now collect continuous GDPR-compliant, anonymous data from thousands of people, without the need for calibration and eliminate the necessity of any head mounted gear. Gaze paths, time to purchase and number of views for a specific AOI (area of interest) are some of the insights gained.<\/span><\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feyeware.tech%2Fpt%2Fblog%2Forbbec-eyeware-partner-3d-eye-tracking-consumer-cameras%2F&#038;text=Specific%20industries%20like%20retail%2C%20academic%20research%20and%20training%20simulators%2C%20are%20now%20accessible%20for%20eye%20tracking%20insights%20to%20everyone%2C%20everywhere%20through%20consumer%203D%20cameras.%E2%80%9D&#038;via=eyewaretech&#038;related=eyewaretech\" target=\"_blank\" rel=\"noopener noreferrer\">Specific industries like retail, academic research and training simulators, are now accessible for eye tracking insights to everyone, everywhere through consumer 3D cameras.\u201d <\/a><\/span><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feyeware.tech%2Fpt%2Fblog%2Forbbec-eyeware-partner-3d-eye-tracking-consumer-cameras%2F&#038;text=Specific%20industries%20like%20retail%2C%20academic%20research%20and%20training%20simulators%2C%20are%20now%20accessible%20for%20eye%20tracking%20insights%20to%20everyone%2C%20everywhere%20through%20consumer%203D%20cameras.%E2%80%9D&#038;via=eyewaretech&#038;related=eyewaretech\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n<p><i><span style=\"font-weight: 400;\">\u201cEyeware provides a premium technological eye tracking know-how to allow for more use-cases and solutions of understanding people and machines. Specific industries like retail, academic research and training simulators, are now accessible for eye tracking insights to everyone, everywhere through consumer 3D cameras.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> said Agnes Zheng, Director of Sales, Orbbec.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The use of<strong> affordable hardware is enabling eye tracking for training simulators <\/strong>that have been restricted by expensive eye-tracking solutions so far. Training sessions are enhanced through eye tracking data for visual checks, shortening the length of training by offering feedback for critical trainee events, correct prioritisation by assigning data for looking at the right objects, at the right time and in the right order.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Academic research is empowered to<strong> progress in human-machine interaction, clinical research or human behaviour research.<\/strong> With no headgear or glasses and using low-profile Orbbec sensors, gaze-paths, time of fixation and how observers respond to a change are now measured in real time or for later analysis.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feyeware.tech%2Fpt%2Fblog%2Forbbec-eyeware-partner-3d-eye-tracking-consumer-cameras%2F&#038;text=Use%20cases%20that%20previously%20haven%E2%80%99t%20been%20economically%20viable%2C%20are%20now%20unlocked%20using%20cost-effective%2C%20commercial%20depth%20sensors%20to%20track%20the%20human%20gaze%20in%20the%20open%20space.&#038;via=eyewaretech&#038;related=eyewaretech\" target=\"_blank\" rel=\"noopener noreferrer\">Use cases that previously haven\u2019t been economically viable, are now unlocked using cost-effective, commercial depth sensors to track the human gaze in the open space. <\/a><\/span><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feyeware.tech%2Fpt%2Fblog%2Forbbec-eyeware-partner-3d-eye-tracking-consumer-cameras%2F&#038;text=Use%20cases%20that%20previously%20haven%E2%80%99t%20been%20economically%20viable%2C%20are%20now%20unlocked%20using%20cost-effective%2C%20commercial%20depth%20sensors%20to%20track%20the%20human%20gaze%20in%20the%20open%20space.&#038;via=eyewaretech&#038;related=eyewaretech\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span> <\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cUse cases that previously haven\u2019t been economically viable, are now unlocked using cost-effective, commercial depth sensors to track the human gaze in the open space. We\u2019ve partnered with Orbbec at CES 2020 to demonstrate 3D eye tracking with the Orbbec Astra Embedded S and we are happy to continue our journey together to empower new industries with eye tracking capabilities, enabling machines to see the world in 3D and allow more natural interactions.\u201d, <\/span><\/i><span style=\"font-weight: 400;\">shared Bastjan Prenaj, CBDO and co-founder at Eyeware.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>April 9th, 2020 &#8211; Orbbec, the worldwide developer and supplier of 3D cameras and motion sensing technology, and Eyeware, the [&hellip;]<\/p>","protected":false},"author":1,"featured_media":57149,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[4,72,17,147,71],"tags":[128,129,130,74,131,127,126],"table_tags":[],"translation":{"provider":"WPGlobus","version":"2.8.11","language":"en","enabled_languages":["en"],"languages":{"en":{"title":true,"content":true,"excerpt":false}}},"_links":{"self":[{"href":"https:\/\/eyeware.tech\/pt\/wp-json\/wp\/v2\/posts\/57148"}],"collection":[{"href":"https:\/\/eyeware.tech\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eyeware.tech\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eyeware.tech\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eyeware.tech\/pt\/wp-json\/wp\/v2\/comments?post=57148"}],"version-history":[{"count":1,"href":"https:\/\/eyeware.tech\/pt\/wp-json\/wp\/v2\/posts\/57148\/revisions"}],"predecessor-version":[{"id":58938,"href":"https:\/\/eyeware.tech\/pt\/wp-json\/wp\/v2\/posts\/57148\/revisions\/58938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eyeware.tech\/pt\/wp-json\/wp\/v2\/media\/57149"}],"wp:attachment":[{"href":"https:\/\/eyeware.tech\/pt\/wp-json\/wp\/v2\/media?parent=57148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eyeware.tech\/pt\/wp-json\/wp\/v2\/categories?post=57148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eyeware.tech\/pt\/wp-json\/wp\/v2\/tags?post=57148"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/eyeware.tech\/pt\/wp-json\/wp\/v2\/table_tags?post=57148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}