{"id":54089,"date":"2022-02-23T11:20:48","date_gmt":"2022-02-23T11:20:48","guid":{"rendered":"https:\/\/eyeware.tech\/?p=54089"},"modified":"2023-03-05T20:49:06","modified_gmt":"2023-03-05T20:49:06","slug":"top-7-use-cases-for-3d-eye-tracking","status":"publish","type":"post","link":"https:\/\/eyeware.tech\/nl\/blog\/top-7-use-cases-voor-3d-eyetracking\/","title":{"rendered":"Top 7 3D Eye Tracking gebruikssituaties en toepassingen"},"content":{"rendered":"

Eyes are the window to the soul. Whether or not this is true, what is undeniable is how much information the eyes can tell us about each other. The <\/span>cooperative eye hypothesis<\/span><\/a> suggests that the human eye has evolved to increase the size and brightness of the white sclera, for us to communicate better by following each other’s gaze. By combining this human feature with new technologies, like 3D eye tracking, we can further advance the way we communicate and the machines around us.<\/span><\/p>\n

Speech recognition, motion detection, and touch control are all elements that we have seen integrated into everyday devices. One essential part that is missing is looking into the eyes of the user and understanding their attention, interest, and engagement, as people would naturally do when interacting with each other. Attention tracking is a game-changer.\u00a0<\/span><\/p>\n

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The introduction of 3D eye tracking, i.e., using consumer depth-sensing cameras to track the eye-gaze<\/a>, now opens up exciting new applications for human-machine interactions. <\/span><\/p>\n

Here are the top 3d eye tracking applications in different fields:<\/strong><\/p>\n

1. Attention Tracking in Retail<\/h2>\n

Instead of asking a pre-selected focus group to wear glasses for a market research study on shelf attention, potentially influencing their behavior, 3D eye tracking allows for accurately tracking passersby’s gaze accurately and non-intrusively. By monitoring the customer’s attention, retailers can then analyze product performance. Attention tracking helps companies with valuable analytics. 3D eye tracking can provide shelf-attention analytics that identifies the number of views and focal points without the need for calibration. Market research companies can then use those gained insights to suggest optimizations to retailers concerning their sales approach and customer experience. Eye tracking analytics will propel your company’s competitive advantage.<\/span><\/p>\n

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2. Eye tracking for Robotics<\/h2>\n

Both are enabled to detect and predict people’s intentions and attention towards objects.<\/p>\n

3D gaze tracking within robotics allows for a more natural and collaborative human-robot interaction. Currently, robots cannot accurately read human levels of engagement. However, given their “pair of eyes” that use depth-sensing cameras together with eye tracking software, they can generate a 3D gaze vector. Both are enabled to detect, track and predict people’s intention and attention towards objects. Use cases are found in collaborative robots, educational robots, service robots, or assistive robots, especially when a wide range of movement and interaction with real objects is required.<\/span><\/p>\n

Watch a demo of this <\/span>educational robot research project<\/span><\/a> by Professor Joakim Gustaffson of the Royal Institute of Technology in Stockholm. The sensor used for the 3D eye tracking is an Intel RealSense camera placed in front of a <\/span>Furhat robot<\/span><\/a>.<\/span><\/p>\n