Stay tuned if you want to find out how 3D eye tracking studies can help your organization gain powerful attention insights, specifically.<\/p>\n
What Types of Studies Can You Do with Eye Tracking?<\/span><\/strong><\/h2>\nYou can run a broad range of 3D eye tracking studies for qualitative and quantitative research in virtually any industry. It all depends on your objective: do you want to study people, products, safety, convenience, or all of the above?<\/span><\/p>\nA few types and eye tracking studies examples are:<\/span><\/p>\n\n- Buyer psychology studies\u00a0<\/span><\/strong>\u2013 Conduct data-based shopper research to understand your customers’ needs and create a personalized shopping experience.<\/span><\/li>\n
- \u00a0<\/span>In-store marketing studies\u00a0<\/span><\/strong>\u2013 Manage shelf space, store displays, and promotional campaigns based on what your customer wants to see and where they want to find it.<\/span><\/li>\n
- Pre-launch packaging testing\u00a0<\/span><\/strong>\u2013 Evaluate the effectiveness of packaging design before product release to increase the opportunity for sales.<\/span><\/li>\n
- Employee performance studies<\/span><\/strong>\u00a0\u2013 Prepare both new and experienced flight crews or drivers by testing their situational awareness, habitual reactions, and overall performance in the cockpit in emergencies.<\/span><\/li>\n
- Infotainment & technology research\u00a0<\/span><\/strong>\u2013 Improve human-machine interaction (HMI) in driver monitoring systems by studying the impact of augmented reality (AR) heads-up displays (HUDs) and gaze-controlled virtual dashboards.<\/span><\/li>\n<\/ul>\n
Regardless of your industry, you’re bound to find at least a handful of <\/span>3D eye tracking use cases<\/span><\/a>\u00a0to support your research endeavors.<\/span><\/p>\nCurrent trends in eye tracking research point to retail, automotive, and aviation as innovative new players on the scene that have been optimizing their businesses by doing eye tracking studies. <\/a><\/span>Click To Tweet<\/a><\/span>\nResults range from obtaining data-driven shopper insights for retailers to understanding performance in vehicle and flight simulators for trainees.<\/span><\/p>\n <\/p>\n
Let’s explore what types of eye tracking studies you can do in every industry and what research results you can gain:<\/span><\/strong><\/p>\nRetail Eye Tracking Studies<\/span><\/h3>\nPredictive<\/span>\u00a0analytics<\/span><\/a>\u00a0is a core tool for understanding shopper behavior, customer journey, and purchase intention as a retail professional. But where does eye tracking come in the picture? It fuels retail analytics & shopper insights.<\/span><\/p>\n![\"heatmap](\"https:\/\/eyeware.tech\/wp-content\/uploads\/2019\/08\/heatmap-example-for-3d-eye-tracking-1024x576.jpg\" "\\"\\"")
<\/p>\n
3D eye tracking is one of the few ways retailers can get an objective, accurate, and natural peek into their customers’ minds.<\/span>\u00a0<\/span><\/p>\nConsumer Research Studies<\/span><\/strong><\/h4>\nYou have to offer the best possible shopping experience for your customers. To do so, eye tracking studies investigating attention are an actionable solution for ensuring convenience and satisfaction.<\/span><\/p>\nBy studying your shoppers’ gaze patterns, you know what products shoppers and paying attention to and which ones they are ignoring altogether \u2013 all with precision, all in real-time. You experience their buying process first-hand, from browsing to purchasing, directly through their eyes.<\/span><\/p>\nUsing 3D eye tracking technology for retail studies, you have immediate access to:<\/span><\/p>\n\n- Every step in your customer’s journey<\/span><\/li>\n
- Unbiased attention data from your real shoppers<\/span><\/li>\n
- In-store optimization insights you can extend to all digital channels<\/span><\/li>\n<\/ul>\n
How?<\/span><\/p>\nThrough\u00a0<\/span>GazeSense<\/span><\/a>, the 3D eye tracking software our team has developed to help retailers connect with their customers on a new level.<\/span><\/p>\n\n\n<\/div>\nInstead of conducting retail eye tracking studies with paid participants, distractive headgear, and in unnatural environments, GazeSense lets you easily collect accurate data:<\/span><\/p>\n\n- Non-invasive<\/span><\/strong>\u00a0\u2013 No glasses, no headsets, just one cost-effective, consumer-grade, depth-sensing camera.<\/span><\/li>\n
- Remote<\/span><\/strong>\u00a0\u2013 Record eye movements from a distance of up to 4.3 feet (1.3 meters).<\/span><\/li>\n
- An\u00f3nimo<\/span><\/strong> \u2013 Gather data from real customers, real buying data, complete anonymity, all in compliance with GDPR.<\/span><\/li>\n
- Continuo<\/span><\/strong>\u00a0\u2013 Stream gaze tracking data from thousands of customers as they shop. You can also store the data to analyze it further later on.<\/span><\/li>\n
- Effortless<\/span><\/strong>\u00a0\u2013 No calibration necessary. Set up the camera on a shelf or PoS (point of sale), map your areas of interest (AOIs), and start monitoring \u2013 in minutes.<\/span><\/li>\n<\/ul>\n
Contact us<\/span><\/strong><\/a>\u00a0to learn more about how our 3D eye tracking software can help you innovate your retail business with sales-generating shopper insights.<\/span><\/strong><\/h3>\nDesign Studies<\/span><\/strong><\/h4>\nYou need to ensure the optimum shopping environment to convert these insights into sales.\u00a0<\/span><\/p>\nIn other words, every visual and organizational element in your store has to go hand in hand with your customers’ interests.<\/span><\/p>\nAfter running eye tracking studies, you will have the data necessary to make significant improvements to your store. This data will help you rethink your\u00a0<\/span>merchandising strategy<\/span><\/a>, starting from shelf level and ending with PoS.<\/span><\/p>\nAt the shelf, your eye tracking attention insights will allow you to determine:<\/span><\/p>\n\n- How to assign shelf space and distribute items and product categories based on interest<\/span><\/li>\n
- Which packaging designs, color schemes, and branding approaches resulted in the most sales<\/span><\/li>\n<\/ul>\n
![\"eye](\"https:\/\/eyeware.tech\/wp-content\/uploads\/2019\/08\/eye-tracking-heatmap-in-retail-e1566465965194-1024x683.jpg\" "\\"\\"")
<\/span><\/p>\nIf you want to improve the design of your store, the data helps you figure out:<\/span><\/p>\n\n- How to configure your store layout according to the journey of your shoppers through the store<\/span><\/li>\n
- What store aisles receive the most visual attention<\/span><\/li>\n
- Which displays, ads, and promotions attract and retain the most customers<\/span><\/li>\n<\/ul>\n
2. \u00a0 Automotive & Aviation Eye Tracking Studies\u00a0<\/span><\/h3>\nNatural human-machine interaction (HMI) is the foundation for the automotive and aviation applications of the future. <\/a><\/span>Click To Tweet<\/a><\/span>\nThe better drivers and pilots will communicate with their vehicle or aircraft, the safer the experience will be for everyone involved.<\/span><\/p>\nAnd 3D eye tracking is a vital first step.<\/span><\/p>\nCockpit simulators equipped with 3D gaze tracking technology provide a secure and realistic environment for effective training programs. Read below to find out how.<\/span><\/p>\nDriver & Pilot Training Studies<\/span><\/strong><\/h4>\nUnforeseen circumstances demand technical expertise, fast decisions, and heightened situational awareness, whether on-road or in-air. Without adequate training, the consequences are dire.<\/span><\/p>\nParticularly in aviation and automotive, integrating eye tracking studies into employee training programs can support adaptive learning, prevent potential accidents, and increase on-the-job performance.<\/span><\/p>\nThe benefits of driving and flight simulators with a 3D eye tracking setup are numerous:<\/span><\/p>\n\n- Trainees can practice uninterrupted, without any distractions, in a true-to-life setting<\/span><\/li>\n
- Trainers can observe employees from afar, without interfering, outside the cockpit<\/span><\/li>\n
- Eye movements and gaze patterns of drivers and pilots indicate their flow of attention, instinctive reactions, and problem-solving process in any scenario or visual conditions<\/span><\/li>\n
- Fewer training hours, costs, and errors in the long run<\/span><\/li>\n<\/ul>\n
Employee Performance Assessment Studies<\/span><\/strong><\/h4>\nIn a simulation program, debriefing is just as critical as the training itself. Eye tracking research provides you with all the tools you need to give your trainees evidence-based, actionable feedback.<\/span><\/p>\nUpon completing a training session, you can show the trainee how they performed instead of simply telling them what went right and what didn’t. The trainee will see what, when, how, and where they instinctually distributed their attention.<\/span><\/p>\nAmong the insights eye tracking reveals both during and after simulation training are:<\/span><\/p>\n\n- Objective indicators of situational awareness (extreme weather, technical issues, emergencies)\u00a0\u00a0<\/span><\/li>\n
- Habitual driver\/pilot actions, such as looking at specific controls or panels<\/span><\/li>\n
- Opportunities to improve training methods<\/span><\/li>\n
- Even more, a simulator with an eye tracking setup enables you to provide on-the-spot feedback whenever needed. As the gaze data streams, you can alert the trainee about any immediate operations that have to be performed or guide them with instructions as necessary.<\/span><\/li>\n<\/ul>\n\n\n<\/div>\n
Our<\/span> gaze tracking software<\/span><\/a> can simplify and optimize your training programs by allowing:<\/span><\/p>\n\n- Your trainees to drive or fly without any uncomfortable tracking glasses or headgear that could influence their performance<\/span><\/li>\n
- You to position the camera anywhere within the cockpit to track and save attention data after every session<\/span><\/li>\n
- Your company to develop a data-centric, trainee-focused simulation program for safer flights\/drives and increased performance<\/span><\/li>\n<\/ul>\n
Other industries that can use 3D eye tracking technology for innovative studies and research include:<\/b><\/p>\n3. Medical Eye Tracking Studies\u00a0<\/span><\/h3>\nIn neuroscience and psychology, eye tracking can play a pivotal role in the early diagnosis of severe mental health disorders.\u00a0<\/span><\/p>\nFor instance, a <\/span>new study<\/span><\/a> at the Loughborough University shows that eye tracking research can help predict the development of Alzheimer’s disease. <\/span>Another study<\/span><\/a> points to eye tracking as solution for testing molecular diagnostic test reports in the context of cancer care.<\/span><\/p>\n4. Education Eye Tracking Studies<\/span><\/h3>\nEducators can use 3D eye tracking to study learning behavior and improve the classroom experience for students of any age group.\u00a0<\/span><\/p>\nOne eye tracking <\/span>study on learning materials<\/span><\/a> shows how multimedia tools can be more or less efficient based on their design. But <\/span>eye tracking research<\/span><\/a> can also aid in evaluating teacher learning methods, for example.<\/span><\/p>\n5. Academic Eye Tracking Studies<\/span><\/h3>\nSeasoned academic researchers can view their studies from a different perspective with eye tracking techno<\/span>logy. Regardless of the research objective, gaze tracking provides a fresh angle for revisiting a previous study or tailoring the approach for a new one.\u00a0\u00a0<\/span><\/p>\nWhat Data Can Eye Tracking Study Results Give You?<\/b><\/h2>\n
So, you’ve decided to incorporate eye tracking as an asset for your research company, but what’s next? What do you need to know before conducting an eye tracking study? What data can you expect?<\/span><\/p>\n
A few types and eye tracking studies examples are:<\/span><\/p>\n Regardless of your industry, you’re bound to find at least a handful of <\/span>3D eye tracking use cases<\/span><\/a>\u00a0to support your research endeavors.<\/span><\/p>\nCurrent trends in eye tracking research point to retail, automotive, and aviation as innovative new players on the scene that have been optimizing their businesses by doing eye tracking studies. <\/a><\/span>Click To Tweet<\/a><\/span>\n Results range from obtaining data-driven shopper insights for retailers to understanding performance in vehicle and flight simulators for trainees.<\/span><\/p>\n <\/p>\n Let’s explore what types of eye tracking studies you can do in every industry and what research results you can gain:<\/span><\/strong><\/p>\n Predictive<\/span>\u00a0analytics<\/span><\/a>\u00a0is a core tool for understanding shopper behavior, customer journey, and purchase intention as a retail professional. But where does eye tracking come in the picture? It fuels retail analytics & shopper insights.<\/span><\/p>\n 3D eye tracking is one of the few ways retailers can get an objective, accurate, and natural peek into their customers’ minds.<\/span>\u00a0<\/span><\/p>\n You have to offer the best possible shopping experience for your customers. To do so, eye tracking studies investigating attention are an actionable solution for ensuring convenience and satisfaction.<\/span><\/p>\n By studying your shoppers’ gaze patterns, you know what products shoppers and paying attention to and which ones they are ignoring altogether \u2013 all with precision, all in real-time. You experience their buying process first-hand, from browsing to purchasing, directly through their eyes.<\/span><\/p>\n Using 3D eye tracking technology for retail studies, you have immediate access to:<\/span><\/p>\n How?<\/span><\/p>\n Through\u00a0<\/span>GazeSense<\/span><\/a>, the 3D eye tracking software our team has developed to help retailers connect with their customers on a new level.<\/span><\/p>\n Instead of conducting retail eye tracking studies with paid participants, distractive headgear, and in unnatural environments, GazeSense lets you easily collect accurate data:<\/span><\/p>\n You need to ensure the optimum shopping environment to convert these insights into sales.\u00a0<\/span><\/p>\n In other words, every visual and organizational element in your store has to go hand in hand with your customers’ interests.<\/span><\/p>\n After running eye tracking studies, you will have the data necessary to make significant improvements to your store. This data will help you rethink your\u00a0<\/span>merchandising strategy<\/span><\/a>, starting from shelf level and ending with PoS.<\/span><\/p>\n At the shelf, your eye tracking attention insights will allow you to determine:<\/span><\/p>\n If you want to improve the design of your store, the data helps you figure out:<\/span><\/p>\n The better drivers and pilots will communicate with their vehicle or aircraft, the safer the experience will be for everyone involved.<\/span><\/p>\n And 3D eye tracking is a vital first step.<\/span><\/p>\n Cockpit simulators equipped with 3D gaze tracking technology provide a secure and realistic environment for effective training programs. Read below to find out how.<\/span><\/p>\n Unforeseen circumstances demand technical expertise, fast decisions, and heightened situational awareness, whether on-road or in-air. Without adequate training, the consequences are dire.<\/span><\/p>\n Particularly in aviation and automotive, integrating eye tracking studies into employee training programs can support adaptive learning, prevent potential accidents, and increase on-the-job performance.<\/span><\/p>\n The benefits of driving and flight simulators with a 3D eye tracking setup are numerous:<\/span><\/p>\n In a simulation program, debriefing is just as critical as the training itself. Eye tracking research provides you with all the tools you need to give your trainees evidence-based, actionable feedback.<\/span><\/p>\n Upon completing a training session, you can show the trainee how they performed instead of simply telling them what went right and what didn’t. The trainee will see what, when, how, and where they instinctually distributed their attention.<\/span><\/p>\n Among the insights eye tracking reveals both during and after simulation training are:<\/span><\/p>\n Our<\/span> gaze tracking software<\/span><\/a> can simplify and optimize your training programs by allowing:<\/span><\/p>\n Other industries that can use 3D eye tracking technology for innovative studies and research include:<\/b><\/p>\n In neuroscience and psychology, eye tracking can play a pivotal role in the early diagnosis of severe mental health disorders.\u00a0<\/span><\/p>\n For instance, a <\/span>new study<\/span><\/a> at the Loughborough University shows that eye tracking research can help predict the development of Alzheimer’s disease. <\/span>Another study<\/span><\/a> points to eye tracking as solution for testing molecular diagnostic test reports in the context of cancer care.<\/span><\/p>\n Educators can use 3D eye tracking to study learning behavior and improve the classroom experience for students of any age group.\u00a0<\/span><\/p>\n One eye tracking <\/span>study on learning materials<\/span><\/a> shows how multimedia tools can be more or less efficient based on their design. But <\/span>eye tracking research<\/span><\/a> can also aid in evaluating teacher learning methods, for example.<\/span><\/p>\n Seasoned academic researchers can view their studies from a different perspective with eye tracking techno<\/span>logy. Regardless of the research objective, gaze tracking provides a fresh angle for revisiting a previous study or tailoring the approach for a new one.\u00a0\u00a0<\/span><\/p>\n So, you’ve decided to incorporate eye tracking as an asset for your research company, but what’s next? What do you need to know before conducting an eye tracking study? What data can you expect?<\/span><\/p>\n\n
Retail Eye Tracking Studies<\/span><\/h3>\n
<\/p>\nConsumer Research Studies<\/span><\/strong><\/h4>\n
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Contact us<\/span><\/strong><\/a>\u00a0to learn more about how our 3D eye tracking software can help you innovate your retail business with sales-generating shopper insights.<\/span><\/strong><\/h3>\n
Design Studies<\/span><\/strong><\/h4>\n
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2. \u00a0 Automotive & Aviation Eye Tracking Studies\u00a0<\/span><\/h3>\nNatural human-machine interaction (HMI) is the foundation for the automotive and aviation applications of the future. <\/a><\/span>Click To Tweet<\/a><\/span>\n
Driver & Pilot Training Studies<\/span><\/strong><\/h4>\n
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Employee Performance Assessment Studies<\/span><\/strong><\/h4>\n
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3. Medical Eye Tracking Studies\u00a0<\/span><\/h3>\n
4. Education Eye Tracking Studies<\/span><\/h3>\n
5. Academic Eye Tracking Studies<\/span><\/h3>\n
What Data Can Eye Tracking Study Results Give You?<\/b><\/h2>\n
![\"\"](\"https:\/\/eyeware.tech\/wp-content\/uploads\/2019\/08\/AOI-300x154.jpg\" "\\"\\"")
<\/b><\/p>\n![\"what](\"https:\/\/eyeware.tech\/wp-content\/uploads\/2019\/08\/heatmap2-300x169.jpg\" "\\"\\"")
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